Baidu steals a long march on Google in China

BAIDU, the leading Chinese language Internet search provider, has today announced it has entered into a strategic partnership with China Unicom to provide wireless search for China Unicom's 3G mobile subscribers.

The move will come as a blow to Google, who along with Baidu holds the vast majority of China’s search market. The rivalry has moved into the mobile sphere and this sees Baidu deal a blow to Google

Under the agreement, Baidu's wireless search service will be embedded in China Unicom's 3G mobile phone modules. China Unicom's mobile subscribers will be able to use preinstalled applications to access Baidu products including web search, Baidu Knows, Baidu Post Bar, image search, news search, MP3 search and other useful services. Baidu will also provide search functions within China Unicom's wireless Internet sites to service the carrier's users.

''We are very excited to join hands with China Unicom today following our partnership agreement with China Telecom in May,'' said Xuyang Ren, Baidu's Vice President of Marketing and Business Development. ''As the leader in Chinese language search, we hope that Baidu's cooperation with major telecom providers in China will accelerate the development of 3G services and allow us to provide the rapidly growing population of mobile search users better access to information.''

Leave your comments:
(Please note all comments are subject to an approval process before publication, no HTML or scripts allowed.)