Planet Discover partners infoGROUP for business data

INFOGROUP, the provider of business databases to the local search, navigation and directory service industries has announced that Planet Discover has licensed the entire U.S. Business Database of 14 million records for its search-based directory and event system software deployed on media company websites.

"We continually strive to improve the functionality and quality of our products and deploying infoGROUP Business Database reinforces our commitment to providing a superior local search experience on our clients' sites," said David Lenzen, President and CEO, Planet Discover. "The additional services available through our partnership with infoGROUP will also help us diversify our product offering and allow us to pursue new market opportunities."

"Planet Discover search technology combined with infoGROUP's consumer friendly data, including standardized company names for simple and precise searching, logical categorisation and low number of out of business locations will prove to be a tremendous asset to the media industry," said Jim DeRouchey, President, infoGROUP Licensing.

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