84 per cent of UK consumers experience mobile broadband Quality of Service issues

NEW consumer research launched today reinforces the Quality of Service (QoS) challenges operators are facing with mobile broadband services.

The research, by YouGov and mobile data business Acision, questioned UK consumers about their mobile broadband experience on smartphones, laptops and other mobile handsets and found that, despite the rising popularity of mobile broadband, 84 per cent had experienced Quality of Service issues. Slow speeds are amongst the most encountered problem (67 per cent), poor network coverage (49 per cent), inability to get connected (45 per cent) and connection loss (40 per cent).

Steven van Zanen, senior vice president marketing, mobile broadband, at Acision, said: “When reviewing the research, we identified three key areas where operators can deploy capabilities to raise QoS levels. The first one is defining fairness. When asked about the contentious issue of fair usage policies, 56 per cent of research respondents were not aware if their operator had a fair usage policy in place and 71 per cent were unaware that in many networks, 5 per cent of users generate over 80 per cent of broadband traffic, causing slow download speeds and connection problems for all users. However, once aware of the issues surrounding the fair distribution of bandwidth, consumers responded positively to the option of allowing sophisticated fairness policies if this helped to improve the overall service.”

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