Twitter to launch ad based model

TWITTER is devising a new advertising model that will show adverts in peoples' feeds and try to supplant third-party services such as Tweetdeck, according to reports.

A story at the Wall Street Journal's AllThingsD says that Ads will be tied to Twitter searches, in the same way that Google's original ads were. So a search for, say, "laptop," may generate an ad for Dell. The ads will only show up in search results, which means users who don't search for something won't see them in their regular Twitterstreams.

"The ads will use the Twitter format – 140 or fewer characters – and will be distributed via the third-party software and services that use Twitter's API. The services will have the option of displaying the ads, and Twitter will share revenue with those that do.

"Twitter will work with ad agencies and buyers to seed the program, but plans on moving to a self-serve model like Google's, down the road."

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