Insurers focus increased marketing spend on mobile internet

INSURANCE companies worldwide are likely to invest $84 million over the next three years to market themselves over the mobile internet.

This survey, carried out by IT consultancy Accenture, surveyed senior executives at 125 major insurance companies around the world.  It claimed that insurers are making rapid shift in investment focus to mobile technologies and digital marketing, to expand their reach and market share.

The survey indicated that 'insurers would increasingly shift investment priorities to mobile technologies, digital marketing, including social media such as Facebook and channel integration over the next three years.'

"Increasing investment in mobile capabilities -- to take advantage of the growing use of smart phones -- and in digital marketing, to create new opportunities to influence customer choice, is necessary, but not sufficient in today's environment," Accenture global managing director (Insurance practice) Serge Callet said.

Leave your comments:
(Please note all comments are subject to an approval process before publication, no HTML or scripts allowed.)