CellSigns brings together social networks for real estate mobile marketing

CELLSIGNS, the specialist provider of mobile tools and services for US real estate sector has announced today the addition of new social network features to its CellSigns Property Marketing and Mobile Agent services.

The move will be monitored closely by mobile marketers and those in the wider information services sector, as it is illustrative of the possibilities inherent within social media and mobile marketing convergence, allowing for new ways for Home Buyers and Real Estate agents to tag and share their properties on social networks. With the addition of FaceBook and Twitter connections, home buyers can use the service to tag a home and share it with family & friends on social network accounts.

Agents using CellSigns Property Marketing and Mobile Agent can extend their area of influence through mobile and social networks. The services can also distribute and syndicate their listings, automatically. This allows agents to provide greater reach for their listings and reach new buyers and sellers in the process.

"The power of mobile search, mobile marketing, and social networks come together with the CellSigns mobile real estate service," notes David Geipel, COO of QWASI, - the business that owns CellSigns. "Mobile is not a trend or fade but a way of life in real estate. It's a ubiquitous activity that encompasses search and discovery. What we've done with our services is to tap into the strengths of mobile and social networks. Allowing home buyers, for example, to pull up to a home for sale, search via their mobile phone using SMS (text messaging) or even Mobile Web (WAP) and then share that property with their family or friends is very instinctual. It gives the buyer a chance to let others share their thoughts on that home directly with others."

According to Parenting Group's research panel of 5,000 US “moms”, 60% report having used a social network in the past 24 hours. Of that group, over 80% are online with Facebook. According to a recent eMarketer survey, "mobile social networkers" will total 56.2 million by 2013 in the United States, accounting for 45 per cent of the mobile Internet user population and highlights the importance of using this media to reach Gen X and Gen Y as a means of communication.

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