Yell.com unveils 18 new microsites

YELL.com has today announced the launch of 18 new microsites - expanding Yell’s plans to integrate extensive consumer advice and information into its local business search experience.

These microsites combine content from Yell.com’s own expanding network of bloggers with consumer advice and the most relevant web-based information sources. The sites, supported by a customised version of US content services platform Daylife, cover common local search topics. These range from local trades such as plumbing, professional services such as solicitors, and leisure activities such as gardening and motoring.

Matthew Bottomley, director of product marketing at Yell.com, said: “This is a substantial step forward in Yell.com’s drive to offer UK consumers a rich local search experience. It means that as well as finding local businesses on Yell.com, our users can at the same time also obtain a wealth of information, consumer advice and ideas around what these businesses do.”

Each Yell.com microsite is supported by bespoke articles and other content commissioned by Yell’s specialist new media content team. This includes:

- bespoke consumer guides such as a comprehensive guide to law
- information from Yell’s content partner network
- blog posts from a wealth of specialist bloggers ranging from local lawyers to gardening experts and car mechanics

Nick Haworth, Yell.com’s head of content, said: “Supported by our expanding network of bloggers and content partners, Daylife now enables us to organise and aggregate content around the topics that people using Yell.com search for the most.”

Yell has created the new microsites by integrating several IT solutions including its own business search engine, a blogging platform, and the customised version of Daylife.

Daylife helps websites organise, aggregate, and curate media from their own archives and thousands of digital sources. With Daylife, publishers use a simple, browser-based tool to deliver high-quality, customised content to any audience.

Daylife’s current clients include the Telegraph and Guardian newspapers in the UK, and USA Today and NPR in the US.

Upendra Shardanand, chief executive officer of Daylife, said: “Yell.com is a great example of a high profile digital publisher thinking outside the box on how to add value to the search experience.

“Our partnership will allow Yell.com to offer users timely, premium information and content on any topic. We’re excited to help industry leader Yell.com take this innovative step in better serving its market.”

The development of the new microsites on Yell.com follows the relaunch of the site earlier this year with a new look and richer, more dynamic content for businesses and consumers alike. As part of this process, Yell.com announced in July this year an agreement with VideoJug, a major specialist producer of short form video content, for the addition on the site of thousands of “how to” consumer videos.

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