StumbleUpon enters UK market with Android app launch

STUMBLEUPON, the site that takes users on interesting and sometimes surprising routes around the Internet, has announced the launch of its content discovery engine in the UK, with the launch of an Android app.

StumbleUpon learns what users like and suggests web pages - the StumbleUpon service then allows users to discover things according to their interests and share their discoveries via email, StumbleUpon, Facebook, Twitter and other social media platforms.   

According to data from UK members who have been using the U.S. version of StumbleUpon, male Stumblers are most interested in technology, photography and the latest gadgets whilst females enjoy content about books, fashion and magic and illusion. However, interestingly it appears that the UK as a nation is not interested in information on sexual health, relationships and fitness compared to their U.S. counterparts.

As part of the UK launch, StumbleUpon has partnered with several prominent UK businesses including Hearst UK (publisher of Elle and Cosmopolitan), IPC Media (publisher of Marie Claire, NME and goodtoknow), TheWeek.co.uk and Spotify.

"We think the premise of StumbleUpon - to connect users with the relevant material on the Internet - has universal appeal, and we are therefore excited to officially bring our brand of serendipitous discovery to the UK market,” said Marc Leibowitz, Vice President of Worldwide Business Development at StumbleUpon.

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