Twitter and LinkedIn ad revenues continue to grow
A NEW report by eMarketer shows that there is no slow-down in sight for social advertising.
According to the report, Twitter ad growth is projected to increase by 83 per cent in 2012 and LinkedIn is se top grow by 46 per cent.
Twitter’s 2012 advertising revenues are estimated to be $260 million while LinkedIn will be close behind at $226 million.
Twitter ad revenue is very much tilted towards the US, with 90 per cent of revenue generated in the States. Other countries will make up just $26 million of revenue in 2012.
Thus far, LinkedIn ads have delivered lower revenues and slower growth than Twitter Ads, but contrary to Twitter, 32 per cent of LinkedIn’s revenues come from overseas.
LinkedIn also has a very positive ad forecast over the coming years. 2014 numbers show an estimate of 405.6 million in revenue.
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