ChaCha adds Facebook to its ad venues alongside iPhone and Twitter

CHACHA Search, the US-based ad-supported mobile search service that answers the specific questions of users, has launched a new Smart Friend Facebook app that makes available question-and-answer content for sharing on the social network.

ChaCha, which runs ads targeting searchers’ interests along with the answers, claims to deliver more than 50 million ad impressions each month to more than 2.2 million mobile devices.

By tracking users’ questions, ChaCha also allows advertisers to create targeted advertising opportunities.

“Teens rely on their mobile devices as their primary media and they ask ChaCha over a million questions each day providing insights on their brand attitudes and actions," said Scott Jones, CEO of ChaCha.

"Along with the search query and answer string, ChaCha also has insights into other metrics related to the end user-including demographics, location, and device type.”

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