RIM unveils mobile advertising & location-based services platform for BlackBerry Developers

RESEARCH In Motion (RIM) has unveiled a new services platform for developers that will enable the development of mobile marketing and location based services.

The new platform should enable developers to streamline business processes and build location-aware, revenue-generating applications for BlackBerry smartphones.

“The BlackBerry ecosystem is thriving and with the new services platform announced today we will help developers further monetise their applications and build breakthrough, highly responsive, location-aware applications for BlackBerry smartphones,” said Jim Balsillie, Co-CEO at Research In Motion.

“RIM is continuing to provide the tools, technologies and business services that developers need to create and market even more powerful and successful applications on the BlackBerry Application Platform.”

Leave your comments:
(Please note all comments are subject to an approval process before publication, no HTML or scripts allowed.)