Gatwick Airport recognised by Twitter for excellent customer service support
By Rebecca Sharples
GATWICK Airport was yesterday announced as the first UK airport to be awarded Twitter's 'blue tick' of authority for their continuous and award winning approach to social media communications.
The Gatwick Twitter feed keeps passengers informed with the latest travel news, flight delays and everyday airport activity, which has earned them the social media honour that Twitter entitles to profiles to certify that a legitimate source is authorising Tweets.
Twitter has also included Gatwick in its Enhanced Profile Page roll out – a new profile design which helps brands better convey important messages to followers. This will allow Gatwick to highlight and promote key Tweet content to passengers in times of disruption, ensuring latest information and advice is easily accessible.
The sophisticated 24/7 Twitter customer service support run by the airport, includes the #askgatwick campaign. This enables passengers to make enquires or ask for assistance at any time of the day or night, with which Gatwick can respond and, where appropriate address it immediately.
Following the airport's change of ownership in December 2009, Gatwick has made every effort to introduce a more personal experience for passengers. Lindsay Baldwin, Head of Airport Communications said:
“We recognise the importance of providing accurate and timely communication. Twitter provides us with an immediate and effective communications platform to do just this and we thank them for their support of our efforts.”
The UK's second largest airport was the first airport to use mobile barcodes as public information points and the first European airport to have an Instagram feed. Along with awards for 'Best Use of Social Media in a Crisis', Gatwick's recent Twitter verification is another example of how Gatwick's rewarding use of social media is delivering the best possible airport experience.
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