MobileBroadbandSupermarket.co.uk appoints Jordan Communications to handle PR strategy

MobileBroadbandSupermarket.co.uk, the online comparison service has appointed ISM’s parent company, Jordan Communications to handle their public relations, as they embark upon a significant growth strategy.

With mobile broadband usage soaring, MobileBroadbandSupermarket has been building a reputation as a neutral and transparent consumer champion - even advising some consumers that want to buy a "dongle" that it might not be the right choice for them. So, with the dongle market set for continued growth, MobileBroadbandSupermarket's approach is to educate consumers about the variety of offerings available - not just in terms of price, but also usage limits and levels of service.

Managing Director of MobileBroadbandSupermarket.co.uk, Andy Gott, said: "The major benefit we deliver to people who want to buy a dongle is that we help them to make a confident buying decision, without doing hours of research first. Therefore, we want to build awareness of our service to enable consumers to make informed decisions about which network is offering the best mobile broadband deal to suit their circumstances. We chose Jordan Communications to drive our strategy forward because they have significant experience in the fields of telecoms, internet and personal finance - especially around the 'switching' agenda.

Julian Jordan of Jordan Communications added: "We're delighted to be working for MobileBroadbandSupermarket.co.uk. It's a perfect match for our skill sets and experience. We've passionately supported the switching agenda over the years, so to be supporting the efforts of a business that is dedicated to adding clarity to a potentially confusing emerging marketplace is a real coup for us. The beauty of the service is its simplicity and its honesty - not only is it easy to use, if a dongle purchase isn't the best option for your circumstances, they'll tell you so."

Mobile connectivity devices, or “dongles” as they are commonly known, are an ideal way for people to stay connected on the move. They are especially useful to business travellers, who may need to get online whilst at the airport or hotel; for students, who need connectivity but may not have a fixed line connection; and also for some people in rural communities, who may not have very good ADSL coverage.

http://www.mobilebroadbandsupermarket.co.uk/

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