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Google snaps up another mobile marketing company

Hazel Rycroft

GOOGLE has shown once again that 2010 is going to be the year of
Mobile Marketing, by gobbling up the firm Episodic.

Episodic is a platform for broadcasting live and on-demand video to the web or any web-enabled device, allowing publishers and marketers to host, stream, measure and monetise video content.

Noam Lovinsky and Matias Cudich Co-Founders of Episodic commented: “The Episodic team will join Google and continue its work to bring a great video experience to the Web, mobile phones and IPTV devices.”

The acquisition by Google illustrates that they are investing heavily in this medium; this is the fifth mobile marketing company purchased in 2010. Google will not be the only company who wants a bite of the mobile marketing pie, the other big web players will soon follow suite, keep tuned.

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