Consumers want mobile tickets

A NEW survey carried out by mBlox, the mobile transaction network, has revealed that 60 per cent of consumers believe mobile tickets are more convenient and easier to use.

The research reveals consumers would like to use a mobile ticket for a number of activities, including train or underground tickets (57 per cent), bus tickets (53 per cent), sporting events (57 per cent) and music concerts (55 per cent). Respondents cited the main benefits of mobile tickets as convenience and time saving (44 per cent), better for the environment (22 per cent). Over two thirds (67 per cent) of respondents also agreed that they would be less likely to lose a mobile ticket.

mBlox is already working with Arriva Buses to deliver m-ticketing across the UK, increasing the efficiency of purchasing travel tickets for consumers and helping to reduce fraud and ticket distribution costs. Customers across Arriva’s regional UK bus services can now buy tickets via a free to download mobile phone application. mBlox worked with Arriva and Concept Data Technologies to create the m-ticketing service, which is believed to be the largest deployment of its kind in the world, covering approximately 1,000 routes served by Arriva’s regional fleet of 4,500 buses.

Mike Cooper, managing director of Arriva UK Bus, said: “Our customers can now buy tickets using their phone at anytime from wherever they happen to be in the UK. We believe this is the largest deployment of its type in the world, and the service has been a great success to date. We received 8,000 registrations in the first three months and more than 50,000 journeys have already been made with m-tickets on Arriva Buses. mBlox’s Sender-Pays Data service means that we can ensure our passengers will only pay for the price of the ticket and do not incur any data download charges.”

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