Vodafone move to a hotter climate

Hazel Rycroft

THE VODAFONE 150 - unveiled this week at Barcelona’s Mobile World Congress - is a basic handset with a monochrome screen, voice, text and mobile payment capability. The new £9.60 handset is aimed at the developing world and will be launched in India, Turkey and eight African countries.

The mobile company is already active in this market, especially in Kenya where it owns 40 per cent of Safaricom.The phone will have a major impact on the developing world, the low cost phone, is the first step towards complete mobile connectivity.

For many mobile phones are their only access to banking and healthcare.

Vodafone’s group director of terminals, Mr Patrick Chomet said: "The cost of mobile handsets can be one of the most significant barriers for people in accessing and benefiting from the growing number of socially valuable mobile services. The lives of people who use these phones - the Vodafone 150 and Vodafone 250 – will be changed and improved, as they become part of the mobile society. I am proud of the work we have done and will continue to do in this critical area of customer empowerment.” 

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