118 800 to connect UK to millions of mobile numbers

CONNECTIVITY, the UK based Directory Assistance business, plans to launch a directory enquiries service for mobile phones next week.

The firm has bought 15 million numbers from data brokers – Connectivity says people can opt out of the service, but it costs the price of a text message or phone call.

Whilst there have been concerns expressed about the protection of privacy, the company is bullish about its proposed new service, claiming that the concept of the directory enquiry (DQ) service is set to be brought into the mobile age with the nationwide launch next Thursday - 18th June.

A company statement quoted research showing that nearly two thirds of people are in favour of using a DQ service which contains mobile listings as opposed to without.

Users of the service will be greeted by a 118 800 operator and asked to give the name and location of the mobile phone user they are searching for. The 118 800 operator will then search a database of millions of UK mobile phone numbers. If the search is successful the118 800 operator will call the recipient. The recipient can then choose to accept or decline the 118 800 call. In the event that the recipient doesn’t answer his or her phone, the service user can choose to have 118 800 leave a voicemail or send an SMS with their contact details.

In the case of 118800.co.uk, an SMS message is sent to the recipient giving the enquirer’s contact details to allow them to call back.

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