SurfKitchen integrates Social Networks with Mobile Internet

SURFKITCHEN, the mobile internet platform provider, yesterday announced that it has integrated Facebook and Twitter into the SurfKit Mobile Internet Platform.

By integrating two of the world’s most popular social networks into its mobile Internet platform, SurfKitchen will be able to further support the promotion and rating of mobile applications and Internet services on mass market devices.

The SurfKit Mobile Internet Platform is used by major mobile operators including Orange Group, Telstra and T-Mobile USA to optimise the user experience for mobile Internet applications and services across a range of devices.

“Consumers are increasingly accessing social networks on their mobile devices,” said Michel Quazza, the chief executive officer at SurfKitchen.

“This trend is only going to continue with the rise of location-based networks and as they become an integral part of the mobile experience, it is important that they are seamlessly integrated into other mobile applications and Internet services. This integration not only benefits operators and developers by supporting promotion and feedback, but also ensures a compelling consumer experience.”

According to Forrester Research, 11 per cent of US online adults now interact with social network sites from their mobile phones. In the UK, recent data from the GSM Association (GSMA) went someway to demonstrate the extent of this interaction when it found that people in the UK spent around 2.2 billion minutes accessing Facebook in December 2009. With the number of new Twitter users alone increasing by 300,000 a day, the integration of social networks with mobile application stores and Internet services is now becoming a critical component to mobile operator data strategies.

Leave your comments:
(Please note all comments are subject to an approval process before publication, no HTML or scripts allowed.)