Social Media becoming essential marketing tool

SOCIAL media is an essential marketing tool which companies are embracing in 2010: 70 per cent of senior marketing executives surveyed are planning new social media initiatives during this year, according to a new survey from Marketing Executives Networking Group (MENG) and Anderson Analytics.

Among those using social media, large companies (2,000+ employees) are more likely than smaller companies (fewer than 2,000 employees) to have a presence on Twitter (47 per cent vs. 31 per cent), Facebook (63 per cent vs. 39 per cent), YouTube (35 per cent vs. 16 per cent), and MySpace (13 per cent vs. 3 per cent); smaller companies, however, are more likely to have a presence on LinkedIn (47 per cent vs. 36 per cent).

Comments:

Curtis R. Curtis
Date: 12/03/2010 16:12:10

Absolutely, I have been speaking for the last few years on the fact that companies need to better utilize the above. Most recently I spoke at a large search conference on The Power of YouTube for Businesses.

Unfortunately for SMBs, ROI is such a primary concern that because Social does not appear to have immediate ROI, they pass it over for the more obvious tactics like AdWords and display advertising. What they are not getting is last year Nielsen's Online Consumer Report should that 90% of all online transactions, required peer to peer recommendations. This is what Social is all about - building trust in the community.

Companies like Dell, BestBuy, HomeDepot, etc. get it but what is unfortunate is that Social is better for SMBs. Easy to do, low production costs and easier to manage.

Essential...no it is critical. Social definitely falls under the "Change or Die" philosophy.

Curtis R. Curtis
UniversalBusinessListing.org

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