Market Deals launches location aware mobile marketing solution

MARKET Deals has today announced the release of Market Deals 1.0, a location aware marketing solution for the retail industry that facilitates geo targeting of promotions.

Designed to help increase foot traffic to local stores, Market Deals is a location based service that allows retailers to quickly and dynamically advertise product promotions through a patent pending technology called Internet+.

According to a company statement, Internet+ integrates Internet, Mobile Media and Social Networks to provide wider and consistent mobile marketing solution.

The highly configurable platform easily lends itself to a branded and customized look and feel for each retailer. A self-service Merchant Portal helps retailers manage promotions dynamically and gain critical insights into consumer behavior.

“Delivering dynamic promotions to the consumer ‘when they want it, where they want’ is critical for the retailers to remain competitive” says Devi Malladi, CEO.

Market Deals iPhone application is available on Apple’s AppStore. Market Deals is a division of Enlume, a Silicon Valley software engineering and services company.

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