Half of UK consumers interacting with brands on Facebook

A NEW study released today by global interactive marketing provider ExactTarget has found that nearly half of UK consumers interact with brands on Facebook and nearly a quarter of those are more likely to make a purchase from that brand.

The study found that 46 per cent of UK online consumers have purchased after receiving an email marketing message, whilst 45 per cent of all UK online consumers have ‘liked’ a brand on Facebook, with  24 per cent of those saying that they are more likely to buy from the brand after ‘liking’ the company on Facebook. 7 per cent of UK consumers have followed a brand on Twitter, with 32 per cent of those saying they are more likely to buy from the brand after following the company on Twitter. 

“UK consumers expect more from brands than ever before as they turn to email, Facebook and Twitter for exclusive content, special offers and unique experiences,” said Tim Kopp, ExactTarget’s chief marketing officer.

“Agile marketers who can drive interaction across online channels and build consumer engagement have a clear advantage, and our Subscribers, Fans and Followers research provides the insight they need to understand what consumers expect.”

The Social Profile UK research report is the latest research brief in ExactTarget’s Subscribers, Fans & Followers research series.  The research examines consumers’ online preferences and motivations for interacting with brands on email, Facebook and Twitter. 

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