Yellow Pages Group Purchases 411 Directory Enquiries

CANADA-based Yellow Pages Group (YPG) and 411 Local Search Corp., operator of 411.ca, have joined forces to enhance the services of Yellow pages in Canada. The agreement will enable both companies to create mass online traffic, between YPG's leading Canada411.ca and YellowPages.ca.  

"We are continuing to expand our reach, making it simple and easy for businesses to attract customers locally through our continually growing network of properties," said Stephane Marceau, Chief Marketing Officer at Yellow Pages Group.

"With the acquisition of the 411.ca trademark, we gain a top-of-mind brand, reinforcing our leadership position as the destinations where people go to find the businesses, products, people and places that they are looking for."

411.ca has grown to attract close to 10% of online users, generating 13 million enquiries each month for local Canadian businesses. The addition of the 411.ca site will add approximately one million unduplicated unique visitors to YPG's network reach.

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