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Hazel Rycroft 

UK entrepreneurs are driving the adoption of new technology and leading new ways of working, according to new research to be released at Entrepreneur Country Forum.

 

A stunning 94 per cent of entrepreneurial companies say they are using free or low-cost technology and services, and 85 percent say they have adopted new ways of working, to help grow during this difficult economic climate.

 

According to the research, based on over 500 fast-growth organisations with fewer than 100 employees, sales and marketing, IT and customer services have benefited most from new free and low cost technologies.

 

The most popular technologies and services being adopted are:

·         LinkedIn (78 per cent)

·         Skype and other voice over IP solutions (65 per cent)

·         Freeware (61 per cent)

·         Twitter (52 per cent)

·         Software as a service applications (47 per cent)

“Necessity is the mother invention, and entrepreneurs are inventive people. Although we live in straightened times, those building businesses in this environment are adopting new technologies, services and ways of working as a way to survive and thrive,” says Julie Meyer, founder and CEO of Ariadne Capital and Entrepreneur Country.