The importance of Twitter for mobile marketing

SONY VAIO'S Twitter account has generated over £1 million in sales. Twitter is becoming an increasingly powerful tool for marketers, with a recent post on the social media site's blog revealing that its users now tweet 50 million times per day – at an average of 600 per second.

Sony head of corporate communications Nick Sharples said the company sees Twitter as a viable sales platform and as a tool to amplify PR activity. The technology giant launched a website promotion campaign for a special edition of its Cyber-shot camera range last year and used social media to extend PR coverage over nine months, resulting in over £12.5 million in revenue. 

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