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Mobile Interactive Group acquires Piri

GLOBAL integrated mobile and digital communications business Mobile Interactive Group has acquired mobile marketing and CRM software provider Piri for an undisclosed sum.

Piri's platforms include integrated cross platform CRM and a self serve web interface mobile marketing platform. With this acquisition, MIG moves to vertical customer channels, namely corporate enterprise and self serve markets. Being based in Manchester, the acquisition also gives MIG a permanent presence in the North of England.

Piri platforms will be incorporated into MIG's existing technology offering which includes the interactive messaging suite Midas, SMS/MMS Gateway, the mobile web and application publishing platform Kilrush and Mpression, a mobile ad serving platform. Current Piri customers include businesses like Netplay, Future Publishing, Paddy Power and Camelot. The deal is 100 per cent

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