Ernst & Young report highlights mobile marketing opportunities in BRIC economies

A NEW report has shown the immense potential for mobile marketing in Brazil, Russia, India and China – the world's four biggest emerging markets.

The BRIC nations have a combined gross domestic product of $8.7 trillion (£5.65 trillion) per annum.

The report highlights the demand for mobile communication, which has seen more mobile subscriptions in BRIC economies than for TV, internet or broadband. The report also shows that mobile marketing could be a significant business in these emergent economies.

The report concludes that businesses operating in the BRIC countries could generate a significant return on investment from mobile marketing as opposed to other channels, as a result of the volume of the audience.

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