YellowPages.ca launches video Mobile Search Application

CANADIAN online search business YellowPages.ca has launched a local search application for the Apple iPhone.

This latest innovation by a traditional directory player ups the ante in terms of mobile marketing, as it features advertiser video content.

"Canadians are adopting the iPhone and other smartphones rapidly. Our YellowPages.ca App brings video in local business search for iPhone users across the country," explains Stephane Marceau, Chief Marketing Officer, Yellow Pages Group.

The YellowPages.ca^TM App includes a range of features, including full access to merchant content, including video and photo montages, business, person and reverse phone number look-up, save to your favourites (My Favs) and/or address book, share listing results with others via email/sms, local proximity-based search using GPS & Maps and direct connect to Voice Search (no charge usage)

"Our YellowPages.ca App remains in the top-200 free downloaded apps since launching at the iTunes App Store," added Marceau. "It leverages the power of our national database and the location-based/GPS functionality of today's smartphones to provide local, relevant results to consumers. We have seen significant growth in the number of YellowPages.ca mobile page views and we believe the enhancements made to the App will continue to help us connect advertisers with their potential buyers."

YPG has also created an International Version of the App in order to make it available to business travellers and visitors to Canada, notably for visitors to the Vancouver Winter Olympics in 2010.

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