Supermarket chains sign up to Cellfire Mobile coupons

MOBILE coupon specialist Cellfire has announced that two more American supermarket chains have signed up to its mobile coupon network.

Cellfire, which aims at offering discounts and coupons through mobile devices, is now providing its services for Tom Thumb and Randalls - both subsidiaries of Safeway, the giant retail brand.

Both chains are currently offering a selection of over 20 mobile-exclusive coupons to customers with loyalty cards. The coupons can be viewed over both the pc web as well as the mobile Internet.

The service works by allowing the customers to select one of the coupon items, which is then registered on their loyalty card and automatically deducted at the point of sale.

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