Are Coke's Twitter ads just froth?

COCA-COLA has become the second company to advertise as a Trending Topic on Twitter. The company gained 86 million impressions and an engagement rate of 6 per cent as a result. The company decided to launch the tweet on Wednesday, during a world cup football game. It was a risky move, Twitter has been overcapacity at several points during this world cup. The risk paid off.

Coke’s Promoted Tweets were listed atop the Trending Topic search results for the sponsored #WC2010 Promoted Trend. The Tweet congratulated the England and US teams, linked to videos on YouTube and invited people to 'share their celebration’ of their teams’ success.

The question is how cost effective is the tweet, let's just say they probably paid a hefty price for the privilege. Twitter have been trying to make Twitter profitable and now it seems they have found a solution, but will people want their social media to sell products to them? Would you?

Leave your comments:
(Please note all comments are subject to an approval process before publication, no HTML or scripts allowed.)