Mobile Marketing Association opens Global Mobile Advertising Guidelines Review
THE MOBILE Marketing Association (MMA) has announced that it has opened a public review period for the latest version of its Global Mobile Advertising Guidelines.
The MMA guidelines are designed to provide an industry-standard framework that encourages the worldwide growth of mobile advertising while protecting the consumer experience. The review period for the new guidelines runs to August 31st and is open to the public, MMA members and MMA partner organisations. The new guidelines will be published in September.
The new guidelines include several major updates and additions:
"The MMA's Global Mobile Advertising Guidelines are designed to provide the timely, actionable guidance and insights necessary to continue mobile advertising's phenomenal growth," said Mike Wehrs, MMA president and CEO. "By making each new version of the Global Mobile Advertising Guidelines available for public review, the MMA ensures that this resource meets the needs of the entire mobile advertising ecosystem.
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