Mobile Marketing Association opens Global Mobile Advertising Guidelines Review

THE MOBILE Marketing Association (MMA) has announced that it has opened a public review period for the latest version of its Global Mobile Advertising Guidelines.

The MMA guidelines are designed to provide an industry-standard framework that encourages the worldwide growth of mobile advertising while protecting the consumer experience. The review period for the new guidelines runs to August 31^st and is open to the public, MMA members and MMA partner organisations. The new guidelines will be published in September.

The new guidelines include several major updates and additions:

• The MMA's new Universal Mobile Advertising Package (UMAP), which provides industry-standard ad units.
• The Mobile Application section has been expanded from North America only to worldwide.
• An expanded MMS section, including new ad units and guidelines.
• An expanded Mobile Video & TV section with new ad units and guidelines.
• An expanded Mobile Applications section with new ad units and guidelines

"The MMA's Global Mobile Advertising Guidelines are designed to provide the timely, actionable guidance and insights necessary to continue mobile advertising's phenomenal growth," said Mike Wehrs, MMA president and CEO. "By making each new version of the Global Mobile Advertising Guidelines available for public review, the MMA ensures that this resource meets the needs of the entire mobile advertising ecosystem.

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