MSN UK homepage to integrate Facebook and Twitter

Hazel Rycroft

When I saw this story and decided to write about the new msn.co.uk site I went and had a look. It may not come as a shock that Microsoft has missed the opportunity to revamp a very crowed site. The new section is toward the end of the page, it looks very unimpressive, it is just a rss feed to your twitter and facebook, you can’t post.

We were told that: a key element of the refresh, the first major overhaul since September 2007, is to simplify the design to reduce download time, which is considered a key factor in keeping users engaged for longer. 

"The new homepage is much lighter, much whiter, much shorter [in overall length], much smaller," said Peter Bale, executive producer of MSN UK at Microsoft. 

"It is acknowledgment there are other services out there that people's lives also revolve around and it is important to making the MSN homepage indispensible," said Bale. 

"There will be a much cleaner, crisper look and feel," said Chris Maples, the commercial director for Microsoft UK. "This will create greater engagement for users and for advertisers. It feels a bit more nimble, adds some verve." 

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