Google says mobile search ads won't be cheap - social media to benefit?

GOOGLE , the search giant claimed this week that searches conducted on mobile phones have seen a fivefold increase in the last two years and it expects mobile ad rates will surpass PC-based search ad rates.

Speaking in a conference call to analysts that was broadcast on YouTube.com, Google’s engineering vice president Vic Gundotra said that mobile search ad rates had shown dramatic growth in recent years and this trend will see them surpass desktop search ads rates.

However, mobile search no longer has a clear field, so whilst mobile marketing taps into the field, return on investment is the ultimate objective. This could precipitate a move away from search to other mobile channels and increasingly to social networks.

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