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Trinity sees growth in mobile ticketing

TRINITY Mobile, the mobile ticketing, mobile couponing and mobile
marketing company, has announced growth in mobile ticketing.

Trinity's airline customers include Austrian Airlines and British Midland Airways (BMI) and over 600,000 mobile boarding passes were sent out via mobile text messages in 2009, up from 50,000 in 2008. The 1200 per cent year-on-year increase in uptake occurred with little or no direct sales push of mobile ticketing. The increase was driven nearly entirely by customers opting in at the end of the ticket sales
process, to receive a bar-coded mobile boarding pass with text
detailing all the relevant information instead of printing details at
home.

“The massive growth in mobile ticketing is completely driven by the
consumer’s need for the fastest, easiest and most affordable way to
get tickets,” said Rob Clegg, Commercial Director at Trinity Mobile.

“Our technology has proven to deliver these enhanced customer
services efficiently, securely and cost effectively, and has the added
benefit of being environmentally friendly.”

In addition to reducing the costs related to issuing paper boarding
passes, mobile ticketing campaigns can also be delivered more quickly with cancellations and re-issues managed almost instantly.

Recent research carried out by Juniper Research claimed that over 15 billion mobile tickets will be issued across a wide range of
industries worldwide by 2014, up from the 2 billion expected to be
delivered this year.

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