#TAXI Mobile App gets you home safely

ZOOM, the US-based digital and mobile marketing business has partnered with Cellwand to promote its #Taxi service (#8-2-9-4) pronounced "pound taxi" - to connect people to the first available local taxicab company.

The service will be heavily promoted across Zoom`s nationwide network of bars, restaurants and nightclubs, as a means of encouraging bar goers to make their last call of the night one that will get them home safely.

By simply calling #TAXI (#-8-2-9-4) on their mobile phone, callers can get connected to the first available taxicab company serving their local calling area or select the cab company of their choice in any city or town across the USA.#TAXI uses its proprietary taxi database rating system and various technologies to quickly connect callers to the appropriate taxicab dispatch. #TAXI also avoids busy signals and connects callers to the first open dispatch, helping to avoid frustrating busy signals at peak calling times.

Supported by AT&T, Sprint, and Verizon Wireless amongst other wireless carriers in the USA, #TAXI is available to over 215 million mobile phone users. #TAXI is a pay-per-use service similar to standard 411 directory assistance services.

The #TAXI campaign reinforces the Nightlife Industry`s efforts to help patrons enjoy themselves responsibly, while also supporting the ongoing efforts of Mothers Against Drunk Driving (MADD) to raise awareness of the options patrons always have that allow them to avoid driving while intoxicated and to ensure friends and loved ones get home safely. The campaign will be featured on Zoom`s network of HD digital signage displays in the nation`s top bars, restaurants and nightclubs, as well as on Zoom`s indoor billboard network in the venues` restrooms. All campaign ads will highlight #TAXI`s support of MADD.

"Ensuring patrons get home safely is of critical importance to Zoom and our nightlife venue partners," explains Dan Levi, Senior VP of Digital Media and Strategic Partnerships for Zoom Media & Marketing."#TAXI is an easy to use service that allows consumers to enjoy their night out safely, and Zoom is thrilled to partner with CellWand so our digital network and indoor billboards can be used to support such a positive initiative."

"With #TAXI now available through every one of the major wireless carriers in the USA, the partnership with Zoom and their nationwide nightlife network is timely and critical in being at the "point of need" for a service like #TAXI," said Nick Quain, CEO of CellWand."#TAXI also allows nightlife venues to provide their patrons with an easy to remember and easy to use service that supports their efforts to promote responsible drinking while saving lives."

#TAXI is a national sponsor of Mothers Against Drunk Driving (MADD) and further supports their prevention message with inclusion in many #TAXI marketing messages such as this initiative with Zoom.

"We are very pleased #TAXI is helping to make our streets safer," said Laura Dean-Mooney, MADD National President."#TAXI helps those 21 and older by providing an easy way to designate a sober driver and prevent drunk driving."

In addition to the ongoing promotion of the #TAXI service, Zoom and CellWand will work together to bring additional partners into the program and support MADD with other pro-social messaging programs.

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