Increase in mobile internet use amongst low income Americans
A NEW study has found that more American low income homes are accessing the mobile internet.
The Pew Research Center ran the study of about 2,200 people and found that over 46 per cent of homes that earn less than $30,000 are mobile internet users. In other words, the lowest income group in the study was the fastest growing, up 11 per cent from last year.
The Pew study also noted that African Americans and Hispanic Americans use text messaging more than White Americans. The same percentage of African and Hispanic Americans own a mobile phone and (87 per cent), whilst White Americans that own a mobile phone is about 80 per cent.
The White Americans are also less likely to watch videos, use social networking sites and purchase products from their mobile phones.
This is what I have been calling the fallacy of the mobile industry. All the stats have been pointing this way for years but mainstream media typically won't cover it nor will businesses acknowledge it. The real winners will be companies like ours who "get" the market and are mobile savvy. www.punchmediagroup.net
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