Mobile marketing spend set to rise

Hazel Rycroft 

SPENDING on mobile marketing is set to increase, according to new research published by Juniper Research.Windsor Holden, from Juniper research, estimated that spending on mobile marketing is set to rise from the $1.4 billion in 2009 to $6 billion (£3.8 billion) in 2014.

"There are a number of pointers to the possibility that this will be the year when we get some significant traction," Mr Holden remarked.

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