Novarra reveals mobile internet stats

NOVARRA, the Internet Mobility Company, has announced the release of its Mobile Internet Experience Update, the first in an ongoing series.

The benchmark report is a broad overview of how consumers access and use the internet via mobile phones with Novarra’s Vision browser and mobile internet platform. Two thirds of US mobile phone users and one quarter of all users globally have access to some form of mobile internet service via the Novarra platform.

The report is based upon Novarra’s network of deployments with leading operators and service providers and provides an insight into mobile internet customers usage.

· Data from the broadest aggregation of mobile internet usage covering 50,000+ browser/handset profiles accessing millions of mobile and full web sites through Novarra’s network of deployments around the world

· Reporting segregated by five profiles based upon different classes of users with distinct mobile preferences and behaviours

· Analysis and insights covering mobile internet sessions, data usage and types of sites frequented

· Important issues spanning all profile groups related to handsets, markets and user behaviours

“It is critical for mobile operators, handset manufacturers and internet brands to understand, for instance, how up-market business users vary from tech-savvy kids, always-connected young adults or budget-conscious consumers in order to provide a satisfying mobile internet experience,” comments Scott Cotter, Sr. Director, Marketing. “Novarra understands and is uniquely able to share these findings with the industry.”

Leave your comments:
(Please note all comments are subject to an approval process before publication, no HTML or scripts allowed.)