Report highlights Twitter best practice for higher engagement

A NEW report released this afternoon, has outlined Twitter best practices for social marketers.

“Strategies for Effective Tweeting: A Statistical Review”, published today by Buddy Media analysed user engagement on more than 320 Twitter handles of the world’s biggest brands.

The research was conducted between December 11, 2011 and February 23, 2012 and found that      Tweets that contain less than 100 characters receive 17 per cent higher engagement than longer tweets.

When brands Tweet during “busy hours” (8am-7pm), they receive 30 per cent higher engagement than Tweets that fall during “non-busy hours” (8pm-7am). Interestingly, this differs from the findings in the recent “Statistics for Effective Facebook Wall Posts” data report, that found Facebook posts during non-busy hours receive higher engagement. Also Tweets that contain links receive 86 per cent higher Retweet rates than Tweets with no links.

The report also found that Tweets with hashtags receive two times more engagement than those without hashtags. However, hashtags shouldn’t be overused, the data shows that Tweets with one or two hashtags have 21 per cent higher engagement than those with three or more hashtags.

“Twitter is an integral part of every brand’s social marketing strategy, so we took a deep dive to see how they can increase engagement within their communities,” said Tami Dalley, VP of Analytics and Insights at Buddy Media.

“It’s more important than ever to make sure your brand is taking advantage of best practices on Twitter. This report helps make that happen.”

The link to download the full report can be found here. A “cheat sheet” can also be found within, which people can hang on their desks to ensure that they are leveraging all successful methods for effective tweeting.

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